This season designers not only experimented with innovative prints, but created head-to-toe looks not seen since the heady years of the late 60s and 70s. Our latest offerings from Jonathan Saunders, Peter Pilotto and Edem perfectly capture this...
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At DNA the kaftan isnt simply a traditional garment, but a fashion statement perfectly suited to Riyadh or Capri. We just received our latest collection of kaftans by Souad J. Al Sabah, whose versions come in a mesmerizing mix of colors and...
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The 1940s have cropped up on runways throughout New York, Paris and Milan. Two of our favorite collections where by Prabal Gurung and Miu Miu; who gave the decade an elegant twist with fitted dresses and delicate blouses. Finish the look with...
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To celebrate our fifth anniversary, DNA collaborated with So Passé on a unique exhibition bringing to life the legacy of Parveen Shaath. A pioneer, Shaath established one of the Kingdoms first fashion boutiques in the late 1950s; exposing...
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There is a modern quality to clothing inspired by utilitarian wear and uniforms. When we think of urban chic, Diana Vreeland comes to mind during World War II; pairing her tailored suits in neutral tones with sensible boots. In the spirit of...
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At DNA we are constantly thinking of ways to better serve our loyal members. On our fifth anniversary we are excited to announce the launch of the new DNA APP, which is available for free at the Apple store. Customers can access the DNA universe...
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Designers this season created elegant streamlined shapes, infused with hot house colors such as fuchsia, pomegranate and burnt yellow. Update your wardrobe with our latest chic offerings from Maison Rabih Kayrouz, Victoria Beckham and Miu Miu....
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At DNA we strive to inspire, amaze and transport our customers to far away destinations, through a tantalizing mix of fashion, art and design objects culled from the worlds most coveted talents. As we prepare to celebrate our 5th anniversary this...
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Marlene Dietrich knew a thing or two about glamour, both on and off the silver screen. Not only did she frequent some of the most innovative couturiers of her era, including Jean Dessès, Jacques Griffe and Madame Grès, but she had a sixth sense...
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At DNA we not only travel the world in search the new and unique, but also support emerging local talent. Amongst our discoveries is Saudi designer Daneh Buahmed who launched her eponymous line, DANEH, in 2009. Since honing her design skills...
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This season designers not only experimented with innovative prints, but created head-to-toe looks not seen since the heady years of the late 60s and 70s. Our latest offerings from Jonathan Saunders, Peter Pilotto and Edem perfectly capture this...
more »
