Beyond a façade veiled in thick tiers of rope lies a unique shopping and cultural experience that seamlessly bridges East and West. Established in the heart of Riyadh in 2006, D'NA has emerged as an independent fashion voice in the Middle East and on the international scene. More than a fashion boutique, the space is an artfully curated magazine come to life; reflecting its founders’ unique take on all things fashion, culture and design.
Within its loft-like gallery space one will find specially commissioned pieces by an international roster of designers and artists. While mannequins sporting custom creations pose amongst cutting edge furniture and design objects, in vignettes meant to recall iconic fashion images by the likes of Irving Penn, Horst and Avedon.
D’NA is also a 21st century salon of ideas, where exhibits of cutting edge art are frequently held, patrons are encouraged to leaf through stacks of coffee table books and a rotating selection of art house films are projected on a nearby wall. Past screenings have included Max Ophuls’ 1953 masterpiece The Earing’s of Madame de and the 1966 Lana Turner classic Madame X, with its costumes designed by Jean Louis. It is all part of a unique vision to bridge cultures through fashion, art and design.